Blog

High-End Packages – 7 Powerful Mindset Hacks

When you position yourself as high-end you give yourself permission to value yourself at the highest level so you can work less, make more income and do amazing work in the world with your services. Having a flagship high-end package/offer is more than just a way of making more income in your business. It is a catalyst for you to becoming extraordinary in your life as well as your business and truly own your self-worth. Standing in the truth of the value you provide is the center point of a successful service based business no matter what industry you are...

Branding your Business with Archetypes

Branding at first can seem confusing because there isn’t any one thing you can point to and say “That’s my brand.” A lot of people think of Nike, IBM or Toyota and in their mind they see a logo and think the logo is the brand. The truth is that a brand is so much deeper than just a logo, a tagline, look & feel as well as brand colors. These things are all great but it’s important to realize that they are just one tiny aspect of a brand. Your brand is a combination of elements that all add...

The Importance of Relationship Building

Building relationships, rapport & credibility within your business & industry creates tremendous IMPACT.  Les Graham Retires The video tribute to the retirement of my former colleague & family member Les Graham brings tears to my eyes because everything Les says here is 100% true. Below are my 2 biggest takeaways from the wisdom & insights from an authoritative leader & expert in the precision technology industry. Building relationships by way of creating rapport, credibility & authenticity. This I know to be true in my business because of the modelling I have experienced & techniques I’ve learned from leaders such as Les. Building relationships was...